About

Co-founded by a former CMO and VP duo who have worked at and served some of the biggest brands. We pull the whole marketing function together, so you get an in-house touch and expert execution.

Anthony Modano
Anthony ModanoCo-Founder
Nicole Bazzinotti
Nicole BazzinottiCo-Founder

^ Brands Anthony and Nicole have worked with in the past

Why House Key?

You’re not just in good hands; you’re in the right hands.

Most of the companies we work with have a small marketing team and a big plan. The work is good. The team is stretched. They are past the point where one person can carry it all, and not sure which next hire makes sense to fill the gaps.

Maybe you’re in the same boat, wondering: Do I invest in the consulting firm that sets the strategy but then sits on it? Bring in a pricey agency? Build out an internal marketing team? Or give the team some AI tools and hope for the best?

All these paths take painstaking time (that we both know you don’t have) before anything even ships. AI helps, but bolted onto years of old process, tools and habits, it only goes so far.

We are the better option:Senior operators who set the plan with you and then do the work. With specialist support underneath. Quality and velocity made possible by cutting‑edge AI workflows we built ourselves. The system learns from every note you give and gets better as we work together.

What we provide

We work as part of your team

Most of our clients keep us on retainer, and that is our sweet spot: the whole marketing function under one fee. It’s not the only way in. We also take on short-term projects and advisory work.

How we work

Our unique approach.

Expert people, homegrown systems. House Key is a small firm of senior marketers, run on proprietary AI workflows and agents we built ourselves. That is how a team this size carries a whole marketing function. Here is how it works.

A diagram: discovery sessions, your materials, your numbers, and every decision flow into one marketing brain on our side, which feeds the copy, plans, portal, and the next brief

It starts with a marketing brain.

Before anything ships, we build one for your business on our side: discovery sessions, your materials, your numbers, and every decision, connected so no question gets asked twice and every piece starts from what we already know.

The client portal: this week’s priorities, what we need from you, and each workstream’s progress

Then it all lands on your portal.

A private site with a password: priorities, what we need from you, every workstream and its timeline, updated as the work moves.

The review room: options side by side with our pick marked, a preference vote, and approve or request-changes buttons

You review on your schedule.

Options side by side, our pick marked, and what changed since the last round. Approve or ask for changes in writing, when you have ten minutes.

A private vote form: pick one direction, tick the names to take forward, add a note

And decisions go to a vote, not the loudest voice.

Names, directions, taglines: everyone with a say votes privately, on their own time. We tally the round and write back what we heard.

Learn more about our innovative work style

Makers, not account managers:Hands on the work, every week. We involve trusted specialists as the work requires.

Contact

Let’s get going.

Tell us what you are working on. We’d love to talk about how we can work together.

Got it. Anthony and Nicole both read every one of these, and one of us will be in touch shortly.